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The Las Vegas Convention and Visitors Authority (LVCVA) is a public/private partnership that owns and operates the Las Vegas Convention Center (LVCC), Cashman Center, and Cashman Field and is responsible for the advertising campaigns for the Clark County, Nevada area. The fourteen member board is appointed by various elected governing bodies in the County. Funding is provided by a room tax on all hotels in the county and through building revenue from the Las Vegas Convention Center and Cashman Center. The Authority is responsible for "attracting visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel."〔http://www.lvcva.com/about/mission-purpose.jsp〕 The organization recently won the Psychologically Healthy Workplace Award sponsored by the American Psychological Association. == Branding == One of the primary tasks for the LVCVA is the promotion and branding of ''Las Vegas''. Since 2007, the ''Las Vegas'' brand is the second most recognized brand in the U.S. following Google. The authority is also responsible for the advertising campaigns for Las Vegas and Southern Nevada. Working with the advertising company R&R Partners since 1982, they have developed iconic ad campaigns including: *''Only in Vegas'' *''What happens here, stays here'' 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Las Vegas Convention and Visitors Authority」の詳細全文を読む スポンサード リンク
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